Congratulations on taking this next step for your business with SalonScale. It takes a lot of courage to recognize and take action to make a change. It takes just as much to share the news that change is coming to your clients. We understand the anxiety that comes along with explaining the change, but we are here every step of the way to help you out!
4 Tips to Talk to your Clients about SalonScale
1. Remember Why You Need To Make A Change
Before you do anything remember WHY you’re making this change in your business. Whether it's because you want more control of your back bar, adjusting for inflation or you simply need it for the livelihood of your business and yourself. All of your reasons are valid and means that the change is necessary.
2. Share Why You Are Making This Change
Transparency is key. It's the foundation of building trust with your clients. You must share your ‘why’ for making the change. Clients in our industry are getting tired of not understanding how they’re being charged. They appreciate the transparency and the honesty. Clients do not want to walk up to the till and not know what they’re going to be tried. Transparency right from the start during the consultation process is extremely important and now you have the software to help you price with confidence.
3. Send Your Save The Dates
Let your clients know ahead of the change! Share it on social media, or your website, and send them an email or a text message (if you have that implemented). Be sure to communicate the change with your clients before their consultation and appointment. Giving your clients notice well in advance is not only beneficial to them, but to you as well.
4. Remind Your Customers Of The Changes
As soon as your client sits in the chair for the appointment. Ask them if they have heard about this upcoming change of you bringing in SalonScale. This is a great thing to do because your clients might not have heard about the upcoming change. This gives you the opportunity to explain to them what SalonScale is, how their appointments are going to improve, and how your business is going to be better. SalonScale helps you and your business and elevates the overall client experience. Get them excited with you! It's essential to show you’re excited to implement SalonScale.
We are here for you in every step of your journey with SalonScale. We have attached a sample message for your clients to help you get started!
Use our Resources
Below are resources you can download and use to help you explain SalonScale. We recommend that you share the news in multiple ways to ensure you cover all bases and talk to customers in person too.
Download our social media posts, pricing menu samples, a poster to hang in your salon, and an email template to share.
Talking In person
Here is a sample script you can use and share with your team to talk to your clients about SalonScale!
I wanted to make sure you heard about our new pricing updates.
We’re moving to a “Parts + Labor” model, just like other industries (think mechanics or contractors). This means you’ll see a breakdown of costs for the time we spend (labor) and the color we use (parts).
You’ll only pay for the exact amount of color we use during your appointment—no more, no less.
It saves all formulas so we can recreate fave looks with ease at future appointments
Do you have any questions?
Download your copy: Talking to Your Clients Script.pdf
Social Media Posts
Social media has become one of the top spots for clients to look for information. You can use these posts to help you explain the why behind SalonScale and the changes they might see in their pricing. We have multiple color options and sizing for your feed and stories too. Click the links in the chart below!
Color Options | Feed Sizes | Story sizes |
Grey | ||
Beige | ||
Lavender |
Sample Pricing Menu
Below are two suggested pricing menus that will help you to display the changes on your website. We have one for if you are following the traditional service base pricing and one if you are showing hourly rates.
What is SalonScale Poster
This poster is beneficial if you want to hang posters in your business to explain the new color cost item on the bill and highlight the value to them of only being charged for the color used, no more, no less.
Sample Email
Download the file below and copy and paste into an email that you can send to your clients to inform them of the changes coming and when they will be in effect.